Domus
Identity design and natural-language search for a Polish property platform.
Project industry
Real estate / Proptech
Location
Poland
Services provided
- Brand strategy
- Visual identity
- Website design
- AI search
- Development
01 / Challenge
Finding a home should begin with what you want, not a wall of filters.
Domus needed a distinct identity and a more natural way for people to discover properties. The existing experience asked users to translate a personal idea of home into a long list of search fields.
02 / Approach
We brought the brand and the search experience together: describe it, then discover it.
A clearer visual identity gives Domus a memorable presence in a crowded property market, from its wordmark to its digital touchpoints.
The website centers on conversational search, allowing people to start with the way they actually describe a place to live.
03 / System
From a sentence to a shortlist. The experience connects human intent with relevant homes.
A conversational request becomes a set of preferences that can be compared against available properties, with the most relevant homes brought forward.
Illustrative flow / AI search
Domus / Property discoveryDescribe a home
A buyer enters a request in their own words.
Read the intent
Identify preferences, needs and constraints.
Find properties
Compare the request with available listings.
Rank the matches
Surface homes that best fit the request.
Explain the fit
Make the result easy to understand.
04 / Outcome
A sharper identity and a more intuitive way to search for home.
Domus brings its brand, website and property discovery experience into one cohesive product.